Integritetspolicy

Last updated: June 14, 2026

Mjukafötter operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, as a customer, with a personalized shopping experience (the “Services”). Mjukafötter is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or complete another transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will take precedence with regard to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live, and to the extent permitted or required under applicable law, we may collect or process the following categories of personal information, including inferences drawn from such personal information:

• Contact details, including your name, address, billing address, shipping address, telephone number, and email address.

• Financial information, including credit card numbers, debit card numbers, financial account numbers, debit card information, financial account information, transaction details, payment method information, payment confirmations, and other payment details.

• Account information, including your username, password, security questions, preferences, and settings.

• Transaction information, including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.

• Communications with us, including the information you provide when communicating with us, such as when you submit a customer support request.

• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

• Usage information, including information about your interactions with the Services, including how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

• Automatically through the Services, including from your device when you use our products or Services or visit our websites, as well as through the use of cookies and similar technologies.

• From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf.

• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of our Services you use, we may use personal information for the following purposes:

Providing, Personalizing, and Improving the Services

We use your personal information to provide the Services, including to fulfil our agreement with you, process your payments, fulfil your orders, remember your preferences and the items you are interested in, send you notifications relating to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange delivery, facilitate returns and exchanges, enable you to publish reviews, and create a personalized shopping experience for you, such as by recommending products related to your purchases.

This may include using your personal information to better personalize and improve the Services.

Marketing and Advertising

We use your personal information for marketing and advertising purposes, such as sending marketing, advertising, and promotional communications by email, SMS, or post, and displaying online advertisements for products or services on the Services or other websites.

These advertisements may be based on items you have previously purchased or added to your cart, as well as other activity on the Services.

Security and Fraud Prevention

We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or harmful activity, protect public safety, and secure our Services.

If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access information with anyone else.

Communicating With You

We use your personal information to provide customer support, respond to your questions, provide effective Services, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws or respond to valid legal proceedings, including requests from law enforcement authorities or government agencies.

We may also use your personal information to investigate or participate in civil proceedings, potential or actual legal disputes, or other adversarial legal proceedings, as well as to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy.

Such circumstances may include:

• To Shopify, suppliers, and other third parties that perform services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage, fulfilment, and shipping.

• To business and marketing partners in order to provide marketing services and advertise to you.

• When you instruct us or otherwise consent to us disclosing certain information to third parties, such as when shipping products to you or through your use of social media widgets or login integrations.

• To our subsidiaries or otherwise within our corporate group.

• In connection with a business transaction, such as a merger or bankruptcy.

• To comply with applicable legal obligations, including responding to subpoenas, search warrants, and similar requests.

• To enforce applicable Terms of Service or policies.

• To protect or defend the Services, our rights, and the rights of our users or others.

For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites.

Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we do not share information about you for the purpose of displaying targeted advertising and marketing based on your online activity across different merchants and websites.

SMS Consent and Messaging Services

If you choose to receive SMS messages from us, we process your telephone number, SMS opt-in information, and consent status in order to provide SMS communications, including marketing messages, order-related messages, and other communications to which you have consented.

We do not share SMS opt-in data or consent status with third parties for purposes unrelated to providing the SMS messaging service.

Our Relationship With Shopify

The Services are provided by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information that you submit through the Services will be transferred to and shared with Shopify and third parties that may be located in countries other than the country in which you reside, for the purpose of providing and improving the Services for you.

In order to protect, develop, and improve our business, we also use certain advanced Shopify features that include data and information obtained from your interactions with our store, other merchants, and Shopify.

To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. Under these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your personal information for these purposes.

For more information about how Shopify uses your personal information and the rights available to you, you can visit Shopify’s Consumer Privacy Policy.

Depending on where you live, you may exercise certain rights regarding your personal information through Shopify’s Privacy Portal.

Shopify Consumer Privacy Policy:
https://privacy.shopify.com/en

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies, as well as their other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on those websites.

Information that you provide in public or semi-public spaces, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitations regarding how that information may be used by us or by third parties.

Our inclusion of such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators, except as otherwise stated within the Services.

Children’s Information

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

If you are the parent or legal guardian of a child who has provided personal information to us, you may contact us using the contact information below to request that the information be deleted.

As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell,” as those terms are defined under applicable law, personal information relating to individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.”

In addition, information that you send to us may not be secure while it is being transmitted. We recommend that you do not use unsecured channels to send sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.

However, these rights are not absolute, may only apply under certain circumstances, and in some cases we may deny your request in accordance with applicable law.

Right of Access and Information

You may have the right to request access to the personal information we hold about you.

Right to Deletion

You may have the right to request that we delete personal information we hold about you.

Right to Correction

You may have the right to request that we correct inaccurate personal information we hold about you.

Right to Data Portability

Under certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party.

Managing Communication Preferences

We may send promotional emails to you, and you may choose to stop receiving them at any time by using the unsubscribe option included in our emails.

If you choose to unsubscribe, we may still send you non-promotional emails, such as emails relating to your account or orders you have placed.

If you are a resident of the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided under local law, you may exercise the following rights in addition to those listed above:

Objection to Processing and Restriction of Processing

You may have the right to request that we stop or restrict our processing of personal information for certain purposes.

Withdrawal of Consent

When we rely on your consent to process your personal information, you have the right to withdraw that consent.

If you withdraw your consent, this will not affect the lawfulness of any processing carried out on the basis of your consent before it was withdrawn.

You may exercise any of these rights where indicated within the Services or by contacting us using the contact information below.

For more information about how Shopify uses your personal information and the rights available to you, including rights relating to information processed by Shopify, visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any of these rights.

We may need to verify your identity before processing your request, in accordance with applicable law.

In accordance with applicable laws, you may appoint an authorized representative to submit a request to exercise your rights on your behalf.

Before accepting such a request from a representative, we will require the representative to provide evidence that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us.

We will respond to your request within the period required under applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact information below.

Depending on where you live, you may have the right to appeal our decision by contacting us using the contact information below or by submitting a complaint to your local data protection authority.

For countries within the European Economic Area, you can find a list of the responsible data protection authorities through the relevant European Union resources.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will use recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the United Kingdom, where applicable.

This does not apply where the transfer is made to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

We will publish the revised Privacy Policy on this website, update the “Last updated” date, and provide notice in accordance with applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at:

info@mjukafotter.com

In accordance with applicable data protection laws, we are the data controller responsible for your personal information.